Perspectives on Luxury's Digital Future.
AI strategy, agentic commerce, GEO readiness, and digital transformation — from a practitioner who has built and scaled digital at Dior, Christie's, and Diptyque.
The Grammar of Luxury: The Borrowed Vocabulary
The tools most Maisons rely on to measure their reputation in the AI era were built for a different world. They speak a vocabulary calibrated for SaaS marketing, not for luxury. The first chapter of a new series on the language luxury must reclaim.
The Sovereign Client: Part I — The New Scarcity is Truth
Céline Digital Diagnosis
When the most beautiful art direction in luxury e-commerce is no longer enough to prepare for the future.
Beyond the CDO: The Rise of the AXO
How the Agentic Experience Officer Will Redefine Digital Leadership for the Maisons
From Being Found to Being Chosen: Part II
How to protect our brand in the age of AI hallucination.
From Being Found to Being Chosen: Part I
GEO and the Future of Luxury in the Zero-Click Era
From Point of Sale to Point of Experience
How to arm our staff with data to turn them into Ambassadors of empathy.
The Agentic Commerce Revolution
From Interface to Intelligence and Delegation. The consumer no longer navigates the web themselves. They delegate search, comparison, and purchase to a personal AI Agent.
Stay ahead of the quiet revolution.
Weekly perspectives on AI, agentic commerce, and digital strategy for luxury — from a practitioner, not a theorist.
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