AUGMA, by The Augmented Maison.

AUGMA is the software designed by The Augmented Maison, a Paris consultancy founded by Sébastien Pagès. It measures how AI systems present and recommend luxury Maisons.

Clients now read a story about your Maison composed by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews before they read yours. Most Maisons never see that story, nor what it gets wrong. AUGMA reads it every week, checks each claim against the facts the Maison maintains, and identifies the sources to reinforce or correct.

Sébastien Pagès has led digital strategy for Maisons and institutions of the luxury world, among them Dior, Christie's and Diptyque. AUGMA carries that practice into software: the same discipline, delivered every Monday morning.