About AUGMA

AUGMA is the AI Brand Monitor built by The Augmented Maison, a luxury digital strategy consultancy founded by Sebastien Pages in Paris.

We recognized that AI models are rapidly becoming the primary way consumers discover and evaluate luxury brands. Yet most Maisons have no visibility into what these models say about them — or whether the information is even accurate.

AUGMA was created to solve this: a purpose-built platform that monitors how ChatGPT, Claude, Gemini, and Perplexity represent luxury brands, detects hallucinations, tracks sentiment, and delivers actionable weekly briefings.

We work exclusively with luxury Maisons — from Haute Joaillerie and Haute Horlogerie to Mode, Parfumerie, and Hospitality de Luxe — because the stakes are highest where brand heritage and precision matter most.