The availability per plan shown on this page comes from the current catalogue of the Start, Growth and Scale plans. The demonstrations use a fictional Maison and example data: they start no analysis.
01
Track your Maison’s presence
See where your Maison appears in AI answers, on which subjects and against which alternatives.
Example · fictional dataTrack presence: Dashboard, Visibility, Prompt Map
The demonstration appears as you reach this area.
Included in Start, Growth and Scale
Overview
The dashboard brings together your Maison’s presence, perception and accuracy in the collected answers.
Information available
Presence per system and campaign, week-on-week change, gaps to check and direct access to the answers behind a figure.
Example of reading
Presence drops on Gemini this week: open the answers concerned before deciding what to change.
Limit
The figures describe your question panel, your markets and the systems of your plan. They do not cover every possible conversation.
Availability of Overview per plan
Item
Start
Growth
Scale
Conversational systems
ChatGPT and Claude
ChatGPT, Claude, Gemini and Perplexity
ChatGPT, Claude, Gemini and Perplexity
Included in Start, Growth and Scale
Question tracking
Follow the questions a client might ask about your Maison, your categories or your products.
Information available
Each question is asked to each system of your plan, several times per campaign, to account for the variation of the answers. You turn your questions on, edit them or turn them off yourself.
Example of reading
“Which leather bag should I choose for everyday use?”: the Maison is cited in 2 of 3 repetitions with ChatGPT.
Limit
Active questions are shared between your markets: a question followed in two markets takes two places.
Availability of Question tracking per plan
Item
Start
Growth
Scale
Active questions (total)
20
50
100
Repetitions per question and system
3
3
3
Campaigns
1 / week
1 / week
1 / week
Included in Start, Growth and Scale
Competitive comparison
See the Maisons cited alongside yours in the analysed answers.
Information available
Citation share of each followed competitor, subjects where it is recommended ahead of your Maison and the arguments that come with that recommendation.
Example of reading
On travel questions, a competing Maison is cited first in 4 of 6 answers: review the arguments it is given.
Limit
Competitors are studied within your question panel, up to the number of competitors in your plan.
Availability of Competitive comparison per plan
Item
Start
Growth
Scale
Reading level
Summary
Detail
Detail by market
Competitors followed
2
5
10
Growth and Scale
Prompt Map
Prompt Map, the map of your questions, details your Maison’s place in the answers to each question.
Information available
For each question: category, the Maison’s rank per system, best-placed competitor and its number of citations. Filters isolate the questions where the Maison is absent or behind a competitor.
Example of reading
The Maison is absent on “Which woody fragrance should I discover?” and first on craftsmanship questions: the gap concerns one precise subject.
Limit
The rank reflects the campaign’s answers. It can vary from one repetition to the next.
Availability of Prompt Map per plan
Item
Start
Growth
Scale
Prompt Map
Not included
Included
Included
02
Understand desirability
Look beyond the mention: what AI systems retain from your creations and how they describe your Maison.
Example · fictional dataUnderstand desirability: Sentiment
The demonstration appears as you reach this area.
Included in Start, Growth and Scale
Qualities and arguments
Identify the qualities AI systems put forward to present and recommend your creations.
Information available
Materials, craftsmanship, style, use: the arguments cited in the answers, the ones missing and the inaccurate wording.
Example of reading
The leather is described, but the finishes that set the piece apart are rarely explained.
Limit
These arguments describe how AI systems present your creations. They measure neither clients’ actual desire nor sales.
Included in Start, Growth and Scale
Perception of the Maison
The Sentiment module analyses how AI systems describe your Maison on five dimensions.
Information available
Heritage and craftsmanship, desirability and exclusivity, innovation and modernity, quality and expertise, overall tone, scored from −1 to +1. Compare two systems, or your Maison with a competitor, and open each score to read its justification.
Example of reading
Innovation and modernity stays at +0.18 while heritage reaches +0.74: the Maison is described by its past more than by its recent creations.
Limit
The score is set at Maison level. It is never copied onto a product.
Growth and Scale
Cross-system consistency
Cross-Model Consistency compares how the different systems present your Maison.
Information available
Common points, differences and contradictions between the systems’ answers, and the stability of each one from one repetition to the next.
Example of reading
One system describes the Maison by its craftsmanship, another mostly by its style: both readings deserve a comparison with your reference profile.
Limit
The comparison covers the systems of your plan. A very stable system can still be inaccurate.
Availability of Cross-system consistency per plan
Item
Start
Growth
Scale
Cross-Model Consistency
Not included
Included
Included
Scale
Maison Constellation
Maison Constellation maps the Maisons cited with yours, in its place or as an alternative.
Information available
Maisons cited alongside yours, substitutions (another Maison recommended in your place), reciprocal coverage between two Maisons, per category: fragrance, jewellery, leather goods, fashion.
Example of reading
A competing Maison is suggested in your place on about ten fragrance questions in the week.
Limit
The analysis covers the answers of your campaigns and the categories the module supports. It does not describe the whole market.
Availability of Maison Constellation per plan
Item
Start
Growth
Scale
Maison Constellation
Not included
Not included
Included
03
Check facts and sources
Understand what is said, where the information comes from and what deserves a correction.
Included in Start, Growth and Scale
Maison reference profile
Brand Truth Profile, your Maison’s reference profile, gathers the reference information used to examine the answers.
Information available
Verifiable facts (founding, workshops, materials, ownership), statements validated or rejected by your team, version history.
Example of reading
An answer places your workshops in another city: compare it with the validated statement of the profile.
Limit
The review relies on what the profile contains: a missing fact cannot be checked.
Included in Start, Growth and Scale
Accuracy and alerts
Spot the gaps between the collected answers and your reference profile.
Information available
Answer concerned, statement at issue, severity, system, and follow-up of the gap over the campaigns. An alert can be set aside with a reason.
Example of reading
Two answers out of twenty still attribute the Maison to a former owner.
Limit
Alerts come from the campaigns of your plan. They are not a continuous monitoring of the web.
Included in Start, Growth and Scale
Original answers
Access the text of the studied answers and the sources the systems cited.
Information available
Full answer per question, system and repetition, with the sources provided when there are any.
Example of reading
Read again the answer that raised an alert to see in which context the statement appears.
Limit
A source cited by a system still needs checking: its presence does not guarantee that it supports the statement.
Included in Start, Growth and Scale
Sources & Influence
Sources & Influence shows which content comes back in the sources cited by the systems.
Information available
Cited domains, source type (Maison website, press, retailers, encyclopaedias), frequency and the systems that cite them.
Example of reading
A retailer is cited more often than your own website on price questions.
Limit
Only the sources provided by the systems are read. Some systems do not give any for every answer.
Availability of Sources & Influence per plan
Item
Start
Growth
Scale
Reading level
Main sources
Detail and opportunities
Detail by market
04
Act on the results
Give your team a usable reading of the results and working documents.
Included in Start, Growth and Scale
Weekly Briefing
Weekly Briefing summarises each campaign and the points to review first.
Information available
The week’s changes, new alerts, perception dimensions going down and leads to work on.
Example of reading
Prepare Monday’s team meeting around the observations that call for a decision.
Limit
The briefing summarises one campaign. Before an important decision, read the answers concerned.
Included in Start, Growth and Scale
Brand Analyst
Brand Analyst is the assistant that helps you read your Maison’s analyses, from the same data as the screens.
Information available
Explanation of an indicator, summary, comparison between periods or systems, with the limits of the available data.
Example of reading
“Which information about our Maison should we check first?”
Limit
Each saved answer counts in the monthly quota shared by the team. Missing data is reported as missing.
Availability of Brand Analyst per plan
Item
Start
Growth
Scale
Answers
30 answers / month
100 answers / month
250 answers / month
Growth and Scale
PR Briefs
PR Briefs turns the observations into working documents for your press relations teams.
Information available
Suggested angles, publications to approach, elements to correct or reinforce, missing information. The brief can be edited and exported.
Example of reading
A brief on the workshops’ craftsmanship, built from the questions where this theme is rarely picked up.
Limit
A generated brief uses one unit, a new generation uses another. The brief is reviewed before any external use.
Availability of PR Briefs per plan
Item
Start
Growth
Scale
Briefs
Not included
2 briefs / month
5 briefs / month
Growth and Scale
GEO Analysis
GEO Analysis (Generative Engine Optimization) examines your pages from the angle of how AI systems read them.
Information available
For each page: structure, readable factual information, missing elements, with a versioned grid and the comparison with the previous audit.
Example of reading
The page of a flagship product gives neither the material nor the place of manufacture in readable text.
Limit
An audit covers at most 10 URLs of your domain. It guides content improvements and does not guarantee a citation.
Availability of GEO Analysis per plan
Item
Start
Growth
Scale
Audits
Not included
1 audit / month
4 audits / month
05
Prepare for agentic commerce
Review what shopping agents and Google retain from your Maison, and how readable your site is for them.
Growth and Scale
Agentic Commerce audit
The Agentic Commerce audit assesses the Maison’s place in shopping agents’ answers and how readable your product pages are for them.
Information available
Presence in shopping recommendations, Maisons suggested in your place, channels the agents send to, accuracy of product descriptions. An audit covers at most 10 URLs or the scan of one market.
Example of reading
The agents mostly send to a retailer, rarely to your official store.
Limit
This module does not measure sales attributed to AI and does not mean an agent can already buy on your site.
Availability of Agentic Commerce audit per plan
Item
Start
Growth
Scale
Audits
Not included
1 audit / month
4 audits / month
Scale
Google AI Layer
Google AI Layer follows how Google presents your Maison: AI Overviews and rich formats of the results page.
Information available
For each followed question: presence of an AI Overview, Maison named or not, cited sources, featured snippets and other formats.
Example of reading
Google shows an AI Overview on 6 of 20 questions, and the Maison is named in 2 of them.
Limit
A quota separate from conversational questions: one collection is one question in one market, without the three repetitions.
Availability of Google AI Layer per plan
Item
Start
Growth
Scale
Google questions
Not included
Not included
20 questions / week
Scale
Fan-Out Coverage
Fan-Out Coverage explores the queries Google associates with a question to measure the Maison’s place in their AI Overviews.
Information available
Derived queries (related questions and searches), presence of an AI Overview for each, Maison named or cited as a source.
Example of reading
Out of 10 queries derived from a question on travel bags, the Maison is named in 3 AI Overviews.
Limit
Each exploration runs at most 10 derived queries. It does not reveal the systems’ internal searches.
Availability of Fan-Out Coverage per plan
Item
Start
Growth
Scale
Explorations
Not included
Not included
2 explorations / month
Scale
Grounding Audit
Grounding Audit checks whether the statements of a Google answer rest on the sources it cites.
Information available
For each statement: source read, matching excerpt, verdict, and the list of unsupported statements.
Example of reading
An answer gives a founding date that the cited source does not mention.
Limit
Each audit covers at most 10 Google answers already collected. A verdict without a source read stays unverified.
Availability of Grounding Audit per plan
Item
Start
Growth
Scale
Audits
Not included
Not included
2 audits / month
06
Commerce Impact: desirability and commercial performance
Commerce Impact brings together what AI systems retain from your products and what you observe on your site, with two sources read separately: Google Analytics 4 and the AUGMA pixel.
Availability
€79 excl. VAT per month option on Start and Growth, included in Scale. The GA4 connector is part of Growth and Scale; with the option on another plan, Commerce Impact relies on the AUGMA pixel.
In delivery: Commerce Impact opens after acceptance on pilot sites. GA4 connection and pixel collection are not yet open to subscribers.
Two sources, read separately
Google Analytics 4
Reads the reports of your property: sessions per source, purchases and revenue under GA4 definitions, sales per item across the whole site. GA4 provides aggregates, without individual journeys.
AUGMA pixel
A script on your site, after consent: origin of the session when an assistant is identifiable, page views, carts, confirmed orders and refunds, pseudonymised journeys within one session.
You choose the source shown. Sessions and revenue of the two sources are never added together.
Product matching
Each product sold is associated with a creation followed by AUGMA through a catalogue identifier, an association validated by your team or a verified canonical URL. A close name suggests a correspondence, which a person then validates. An unmatched product stays visible, marked “correspondence to validate”.
Reading desirability and performance
The AUGMA axis is the measure actually available at product level, with its name, date and number of answers: for instance presence in shopping recommendations, which keeps that name. A score set for the Maison is never copied onto products. The reading uses a scatter plot, an equivalent table, a product detail and gap cards: observation, available elements, hypotheses, proposed action, follow-up indicator.
Example · fictional dataCommerce Impact: six views
The demonstration appears as you reach this area.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Overview
Find the sessions coming from identifiable assistants, orders and revenue, for the chosen source.
Information available
Four indicators, change over the period, each assistant’s contribution, most viewed products, with the period covered, time zone and currency.
Example of reading
1,240 AI sessions over 28 days with the pixel, half of them from ChatGPT.
Limit
A change is computed only when the previous period is covered by the same source.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
AI sources
Compare visits and commercial results per identifiable assistant.
Information available
Sessions, share of AI traffic, orders, revenue and orders per 100 sessions per assistant, with the signal used to classify each visit.
Example of reading
Perplexity brings a quarter of AI sessions and a similar share of revenue.
Limit
An ordinary Google visit is never classified as AI Overview or AI Mode. A visit without a signal stays unclassified.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Products & content: commercial performance
Review views, add to cart, orders and revenue per product.
Information available
Rows per product and variant, matching coverage, landing pages. With GA4, sales per item across the whole site, in units purchased.
Example of reading
The Ligne bag carries the highest product revenue with the pixel over the period.
Limit
An order with several products appears in several rows: orders per product do not add up.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Products & content: desirability & performance
Place each matched product by an AUGMA indicator available at product level and its revenue or distinct orders.
Information available
Scatter plot with named axes and an equivalent table, product detail, gap cards in five steps: observation, available elements, hypotheses, proposed action, follow-up indicator.
Example of reading
The Voyage bag is often named in shopping recommendations and carries the lowest revenue: price, product page or availability are leads to check.
Limit
No quadrant, no correlation coefficient, no causal conclusion: the two measures describe different populations.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Journeys & conversions
Follow the steps observed on your site after a visit from an assistant.
Information available
With the pixel: funnel of the steps followed in order within one session and pseudonymised journeys. With GA4: volumes per event.
Example of reading
180 AI sessions added a product to the cart, 60 purchased after following every step.
Limit
GA4 aggregates do not rebuild an individual journey. Appointments and contact requests are counted apart, without a monetary value.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Collection quality
Check the freshness, coverage and gaps of the source shown.
Information available
Pixel: events received, accepted and rejected with their reasons, duplicates, orders without confirmation, event quota. GA4: last sync, imported period, available metrics.
Example of reading
Three orders have no server confirmation: their revenue stays flagged as unconfirmed.
Limit
Revenue that is not measured stays unavailable. It is never replaced by zero.
Scale · €79 excl. VAT / month option on Start and GrowthIn delivery
Setup & connections
Connect GA4 and install the AUGMA pixel, step by step.
Information available
GA4: read authorisation, property choice, import. Pixel: verified domain, consent, events, test event, activation. Each step shows its real state.
Example of reading
“Installation saved, waiting for the first event”: the diagnosis shows what is missing.
Limit
Before connection, a preview on fictional data presents the module. It never mixes with real data.
Availability of Setup & connections per plan
Item
Start
Growth
Scale
Commerce Impact
€79 excl. VAT / month option
€79 excl. VAT / month option
Included
GA4 connector
Not included
Included
Included
The two measures describe different populations: the tested answers on one side, your site’s visitors on the other. Nothing shows that buyers saw those answers. Commerce Impact helps examine gaps; it computes no quadrant, no correlation coefficient and no revenue attributed to desirability.
07
Work as a team
Adapt the tracking to your markets, share the results and find their history.
Included in Start, Growth and Scale
Markets
Follow your Maison in one or several markets, each defined by a country and a language.
Information available
Questions and results separated per market, with a market selector on each screen.
Example of reading
A France market in French and a United States market in English.
Limit
The same question followed in two markets counts twice in the active questions.
Availability of Markets per plan
Item
Start
Growth
Scale
Markets
1
2
3
Included in Start, Growth and Scale
Users
Invite your team members to the Maison’s workspace.
Information available
Administrator and viewer roles. A viewer reads the results without starting any paid processing.
Example of reading
The communications director reads the results, the digital team configures the questions.
Limit
The owner counts among the users. Quotas are shared by the whole team.
Availability of Users per plan
Item
Start
Growth
Scale
Users
2
5
10
Included in Start, Growth and Scale
History
Find previous campaigns and how your indicators changed.
Information available
Campaign history, versions of the reference profile and comparison between periods.
Example of reading
Compare presence before and after a product page update.
Limit
A change observed after an update is not enough to establish its cause.
Availability of History per plan
Item
Start
Growth
Scale
Accessible history
6 months
12 months
24 months
Included in Start, Growth and Scale
Exports
Share a summary and reuse the data in your tools.
Information available
PDF summary of a campaign. CSV exports of answers, alerts and sources.
Example of reading
Attach the PDF summary to the brand committee’s minutes.
Limit
Exports follow the accessible history of your plan.
Availability of Exports per plan
Item
Start
Growth
Scale
CSV export
Not included
Included
Included
Included in Start, Growth and Scale
Quotas and support
Tell what you track from what you generate each month, and get help.
Information available
Capacities (questions, markets, users, competitors) and monthly consumption (Brand Analyst answers, PR Briefs, audits) shown in the subscription area. Product support by email.
Example of reading
The subscription area shows the audits left this month before you start one.
Limit
Unused units do not carry over to the next month, including with annual billing.
Availability of Quotas and support per plan
Item
Start
Growth
Scale
Support
Email
Email
Priority email
Reading the results
AUGMA observes the answers obtained for a defined panel of questions, markets and systems. Answers can vary: a result does not describe every possible conversation.
The desirability analysed concerns how AI systems present and recommend your creations. It measures neither consumers’ actual desire nor sales. A change observed after an update is not enough to establish its cause.
Product Check remains an independent beta, separate from the Start, Growth and Scale plans.
Start with the questions that matter to your Maison
The workspace is created for free, without a card. A plan’s 5-day trial then starts from the dashboard, when you decide.