Les éditions de l'AI Desirability Index et les études de The Augmented Maison.
Five AI models, ten luxury fashion Maisons, 2,400 responses. The strongest pattern is timing: in 82 mentions, the models name a creative director who has already left.
Five models, ten fragrance Maisons, 2,400 answers. What I learned about the gap between being seen by AI and being wanted by it.
The first AI Visibility Index reveals that fragrance Maisons control just 34% of their AI narrative — and 44% of hallucinations target brand heritage.