Citation Sources — See Which Websites Influence AI Answers About You

AI models don't create knowledge — they cite sources. Citation Sources reveals which websites, articles, and pages the AI models reference when discussing your Maison. Understand your citation authority and identify gaps in your source ecosystem.

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Citation Mix

By ModelBy Brand

Breakdown of citation source types across AI models. Toggle between ‘By Model’ to see each AI's source preferences, or ‘By Brand’ for an aggregate view.

ChatGPT

Perplexity

Claude

020406080

Reviews

Brand Owned

Wikipedia

Other

Social

Media

Academic

Top Sources — URLs

Most cited sources across all AI models, with direct URLs when available.

#	Source	Type	Citations	Models	URL
1	Fragrantica	Reviews	23	Perplexity, ChatGPT, Claude	fragrantica.com/designers/CHANEL.html
2	Wikipedia	Wikipedia	18	ChatGPT, Claude, Gemini	en.wikipedia.org/wiki/Chanel
3	Vogue	Media	14	Perplexity, ChatGPT	vogue.com/fashion/chanel
4	Brand Website	Brand	12	Claude, Gemini	chanel.com
5	NYTimes	Media	9	ChatGPT, Perplexity	nytimes.com/topic/chanel

Citation Opportunity Matrix

vs La Prairie ▾

Plots your citation count vs. a competitor's on each source domain. Points above the diagonal are your strengths; points below are opportunities where competitors are more cited.

What you get with Citation Sources

vogue.com12×

GPTClaudePplx

wikipedia.org8×

GPTClaudeGeminiPplx

bof.com6×

GPTClaude

reddit.com4×

Gemini

BENEFIT 01

Source transparency

See exactly which websites and articles AI models reference when discussing your brand.

Citation weight · by tier

Tier 1 · luxury press

58%

Tier 2 · encyclopedia

22%

Tier 3 · community

14%

Tier 4 · at-risk

BENEFIT 02

Authority mapping

Understand which sources carry the most weight in shaping your AI narrative.

Missing coverage3 gaps

WWD0×vs Hermès 18×

Financial Times0×vs LV 9×

Business of Fashion1×vs Chanel 7×

BENEFIT 03

Gap identification

Identify missing or underrepresented sources that could strengthen your AI presence.

How it works

When AI models cite sources in their responses, AUGMA captures and categorizes each reference, building a comprehensive map of your brand's citation ecosystem.

Start monitoring Citation Sources for your Maison

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