AUGMAby The Augmented Maison
I · Narrative Intelligence — See

Five models. One Maison. How many stories?

How five models perceive, surface and narrate your Maison, scored every week into one composite.

The stake

Your clients no longer start with your site. They ask a model, and the model answers with a story it composed alone. In the June 2026 Index, the same Maison could score fifteen points apart between models. Until you read all five, you do not know which story your clients receive.

15.0

Widest inter-model gap in the June 2026 Index: Dior at 15.0. The tightest, Bottega Veneta, at 2.3.

The measure

Seven readings of the same gesture: how much you are cited, in which terms, and whether the five versions converge.

Share of AIThe share of AI answers that cite your Maison, measured every week.
Sentiment AnalysisHow the models qualify your Maison across the dimensions of luxury.
Cross-Model ConsistencyWhether five models tell the same Maison, or diverging versions.
Competitive Share of VoiceYour place in recommendations against rival Maisons.
Google AI LayerHow Google's AI layer represents your Maison, format by format.
Fan-Out CoverageHow much of Google's AI Overview territory your narrative holds.
GEO AnalysisOne composite: visibility, accuracy, authority, consistency.
The action

What the reading becomes on Monday morning:

  • The Weekly Briefing, written for the Comex.
  • A composite score, comparable week after week.
  • The gaps that deserve a decision, named.