Share of AI — Measure Your Brand's Voice in AI Conversations

Share of AI is your brand's citation rate when AI models answer questions about your category. It's the new Share of Voice — but for the AI era. Track your score across ChatGPT, Claude, Gemini and Perplexity, broken down by 6 strategic categories: Brand Identity, Product Knowledge, Heritage & Craftsmanship, Competitive Positioning, Pricing Perception, and Sustainability.

0%

SHARE OF AI

% of AI responses that mention your brand

+5pts

#0

SOV RANK

Your rank vs. competitors in AI-generated recommendations

=stable
0%25%50%75%100%Feb 10Feb 17Feb 24Mar 03Mar 08Mar 13
OpenAI (ChatGPT)
Anthropic (Claude)
Gemini
Perplexity
25%50%75%100%Product DiscoveryBrand KnowledgeCustomer ServiceGifting / OccasionArt DirectionRecommendation
OpenAI (ChatGPT)
Anthropic (Claude)
Gemini
Perplexity

57%

Average Share of AI for top luxury Maisons

What you get with Share of AI

Share of AI · 8 weeks
62%
W1W4W8
BENEFIT 01

Track visibility trends

Monitor how your Share of AI evolves week over week across all four major AI models.

ChatGPT
71%
Claude
58%
Gemini
45%
Perplexity
62%
Gemini gap · priorities Q2
BENEFIT 02

Identify model-specific gaps

Discover which AI models underrepresent your Maison and where to focus your GEO strategy.

#1Hermès
74%
#2Dior
62%
#3Louis V.
58%
#4Chanel
51%
BENEFIT 03

Benchmark against competitors

See how your citation rate compares to direct competitors in your verticale.

BK72
PD58
CS45
GO81
AD54
RD63
BENEFIT 04

6-category strategic breakdown

Understand your presence across Brand Identity, Product Knowledge, Heritage, Competitive Positioning, Pricing, and Sustainability.

How it works

Every week, AUGMA queries 40+ category-specific prompts across 4 AI models, each run 3 times. We measure how often your brand is mentioned in responses relevant to your verticale, producing a statistically robust citation rate.

Start monitoring Share of AI for your Maison