Sentiment Analysis — Score how AI frames your Maison on 5 luxury dimensions

Beyond accuracy, how AI frames your Maison matters. Claude analyses every AI response about your brand and scores 5 luxury-specific dimensions — Heritage & Craftsmanship, Desirability & Exclusivity, Innovation & Modernity, Quality & Expertise, Overall Brand Tone — from −1.0 (very negative) to +1.0 (very positive). Compare models side-by-side, benchmark against competitors, and watch the per-dimension trend lines evolve run after run.

Same brand, 2 models2 brands, same model
ChatGPT vs Claude
HeritageDesirabilityInnovationQualityOverall
ChatGPT
Claude

Compares sentiment across 5 luxury dimensions. The further a point extends from center, the more positive the score.

Dimension Trends

Sparklines showing how each dimension score evolved over recent runs. A green dot signals improvement, red signals decline.

Heritage+0.00
Desirability+0.00
Innovation+0.00
Quality+0.00
Overall+0.00

What you get with Sentiment Analysis

Heritage
0.79
Desirability
0.69
Innovation
0.68
Quality
0.73
Overall
0.70
BENEFIT 01

5 luxury dimensions scored each run

Heritage & Craftsmanship, Desirability & Exclusivity, Innovation & Modernity, Quality & Expertise, and Overall Brand Tone — scored −1 to +1 per model, every week.

Same brand
2 models
ChatGPTClaude
2 brands
Same model
DiorHermès
BENEFIT 02

Two comparison modes

“Same brand, 2 models” surfaces where ChatGPT and Claude disagree on your positioning. “2 brands, same model” benchmarks your Maison against any scored competitor on one AI.

Heritage0.04
Desirability0.06
Innovation0.01
BENEFIT 03

Per-dimension trend sparklines

Each dimension gets its own line chart with the last 6 runs + a delta badge so you spot tonal shifts before they become entrenched narrative patterns.

Desirability · Claude
0.62

“Recent responses frame accessibility over exclusivity — softening the aspirational register expected for a couture Maison.”

BENEFIT 04

Justifications in plain English

Every score comes with Claude’s short written reasoning — so you know why Desirability dropped, not just that it did.

How it works

At the end of each monitoring run, Claude reads every AI response about your Maison and returns 5 numeric scores plus a plain-English justification per dimension. Scores are stored per-model so the radar shows ChatGPT vs Claude vs Gemini vs Perplexity, and a parallel pass scores each declared competitor so the heatmap populates.

Start monitoring Sentiment Analysis for your Maison