The stake
The models grade your heritage, your desirability, your savoir-faire, whether you measure it or not. In the June 2026 Index, the highest heritage score of the study, 95.1, belonged to Chanel. Every other Maison is being described against that ceiling, in words no press review will ever surface.
What you see
The five luxury dimensions scored per model, against two competitors. Illustrative · sample data.
What you do with it
What a weak dimension becomes:
- An editorial angle that rebuilds the missing vocabulary.
- A correction in the Brand Truth Profile when the cause is factual.