The stake
A Maison does not have one AI narrative; it has five, and they diverge. In the June 2026 Index the widest inter-model gap was Dior at 15.0 points; the tightest, Bottega Veneta, at 2.3. A wide gap means your clients receive different stories depending on which assistant they ask.
What you see
Published inter-model gaps, June 2026 Index: Dior 15.0, Bottega Veneta 2.3. Bar width is the gap; position on the axis carries no meaning.
What you do with it
What a divergence becomes:
- The claim each model disagrees on, isolated and dated.
- A grounding plan for the fact the divergent model is missing.