Competitive Share of Voice
When a client compares, whom does AI place first?
The stake
Recommendation questions are ranked answers: someone is first, someone is absent. That hierarchy is not stable across models, in the June 2026 Index the same Maison moved by up to 15.0 points from one model to another. Watching your own mentions without watching the ranking misses the fight itself.
What you see
Position in recommendation answers, Maison against tracked competitors. Illustrative · sample data.
What you do with it
What a lost position becomes:
- A counter-positioning brief on the exact territory conceded.
- A substitution alert when a rival takes your place.