AI Overview30%Early rollout
AI-generated narrative above classic results
Google triggered62%
Narrative rendered62%
Google AI Layer — The 5th AI Your Clients Use Daily
Your 45–65 luxury clients search Google every day. They never open ChatGPT. Yet Google is now pushing AI-curated answers — AI Overviews, Answer Boxes, Featured Snippets, Shopping Carousels, Local Packs — above the classic blue links. AUGMA tracks how Google represents your Maison across all 5 SERP formats, weekly, per region. A composite Google Discovery Score (0–100) tells your Comex how often Google features your Maison on the layer that reaches mainstream search users — not just the tech-forward 10% who use conversational AI.
5 formats
AI Overview · Featured Snippets · Answer Box · Shopping · Local
What you get with Google AI Layer
AI Overview
62%30%
Featured Snippets
78%25%
Answer Box
74%25%
Shopping
34%15%
Local
8%5%
BENEFIT 01
5 Google SERP formats, one score
AI Overview (30%), Featured Snippets (25%), Answer Box (25%), Shopping Carousel (15%) and Local Pack (5%) weighted into a single Google Discovery Score. Each format scored on two axes: did Google trigger it, and did Google feature your Maison.
US / EN
Live
62%
UK / EN
Live
54%
FR / luxury
Rolling out
JP / CN
Next up
AI Overview trigger rate
BENEFIT 02
Tracks AI Overview rollout, day one
Google is still expanding AI Overview coverage — mostly live on US / EN queries, still rolling out in France on luxury. We flag the inflection the week it expands to your segment, so you can reinforce your editorial anchors before competitors.
Other0% — AI Overview not deployed
↓ AUGMA reframes
AUGMA
You’re tracking day one.
We flag the inflection the week Google expands to your segment.
BENEFIT 03
Forward-looking narrative, not a shortfall
When AI Overview trigger rate is 0% on FR luxe (the current reality), the dashboard frames it as a positioning opportunity — not a gap. You are measuring the channel from day one; competitors are measuring yesterday's AI.
FRgoogle.frhl=fr · gl=fr
“meilleures maisons de haute joaillerie”
USgoogle.comhl=en · gl=us
“best french luxury jewelry houses”
JPgoogle.co.jphl=ja · gl=jp
“フランスの高級ジュエリー”
BENEFIT 04
Region-aware, prompt-aware
Each region runs Google searches in the local language with the right hl/gl/google_domain params. SERP rendering is locale-specific — a French maison gets tracked on google.fr, a US expansion on google.com.
How it works
Part of the Monitor+ weekly pipeline. Every Sunday evening, for each configured region, AUGMA queries Google in the local language with your monitoring prompts. The response is parsed for all 5 enriched formats, brand-matched (case-insensitive whole-word), and aggregated into the Google Discovery Score. AI Overview content delivered asynchronously is resolved transparently — your dashboard simply shows whether Google rendered the format and whether your Maison was featured.