AUGMAby The Augmented Maison
III · Source Authority — Trace

The story has suppliers. Few of them are you.

Who supplies the story AI repeats: owned, earned and third-party sources.

The stake

Every AI answer draws on sources it trusts. In the June 2026 Index, the Maison's own domains carried less than ten percent of the citations, for each of the ten Maisons measured. The rest of your story is supplied by third parties, with their errors and their angles.

< 10%

Share of owned sources in AI citations, for each of the ten Maisons of the June 2026 Index.

The measure

Two readings of the same trace: which domains are cited, and how much authority each one carries.

Authority MappingThe weight of each source in the story AI repeats.
Citation SourcesThe domains the models cite when they speak about your Maison.
The action

What the map becomes:

  • A ranked list of the sources to reinforce, correct or create.
  • PR briefs aimed at the outlets that actually carry authority.
  • A narrative control score, followed quarter after quarter.