AUGMAby The Augmented Maison
II · Accuracy · Verify

AI is most confident where it is most outdated.

Whether what AI states about your Maison is still true today, checked against the facts your Maison maintains.

Plans · Available from Reveal. The readings marked Sovereign are part of the Sovereign plan.

The stake

Models speak fluently about creative directors who left, materials you never used, dates that are wrong. In the June 2026 Index, five models cited an outdated creative director 82 times across ten Maisons, concentrated on the Maisons in transition. A fluent answer can still be wrong.

82

Outdated creative-director mentions across ten fashion Maisons, June 2026 Index. Concentrated on Maisons in transition.

The measure

Three movements of the same verification: detect the error, check whether the truth is carried by readable sources, hold the fact base it is checked against. AUGMA detects the error. Correcting external sources belongs to your teams.

Inaccuracy RegisterEvery false claim detected, dated and matched to the exact fact.Reveal and above
Grounding AuditWhether each truth of your Maison is carried by sources Google can read.Sovereign and above
Brand Truth ProfileThe fact base your Maison controls, corrects and versions.Reveal and above
The action

What a detected error becomes:

  • A correction in the Brand Truth Profile, used as the reference at the next reading.
  • A grounding plan for the truths no crawlable source carries.
  • An alert in the Weekly Briefing when the error is critical.