The stake
In the June 2026 Index, five models cited a creative director who had already left the Maison 82 times, concentrated on the houses in transition. These are not curiosities: they are repeated to your clients, in the present tense, with confidence. The first step is a register: every inaccuracy detected, dated, and matched to the exact fact.
What you see
The register: each detected claim, its severity and the fact it violates. Schematic · sample data.
What you do with it
What a registered error becomes:
- A correction in the Brand Truth Profile, applied at the next reading.
- An alert in the Weekly Briefing when the error is critical.