The stake
Every verification needs a reference. The Brand Truth Profile is that reference: the fact base your Maison controls, corrects and versions, against which each claim of the models is checked every week. The 82 outdated mentions of the June 2026 Index are exactly the kind of error a dated referential makes detectable.
What you see
The fact base: verifiable claims, their confidence, and the version history. Schematic · sample data.
What you do with it
What an edit becomes:
- A correction applied at the next reading, without waiting.
- A kept version: the trace of what changed, and when.