Brand Truth Profile — Your Maison's Single Source of Truth
Every analysis in AUGMA is anchored to your Brand Truth Profile — a verified, structured record of your Maison's facts: founding year, founders, ownership, core materials, pricing tier, sustainability commitments, and anti-attributes (things AI must never say about you). You maintain it; we enforce it.
brand-truth-profile
Version-controlled
Every change to your Brand Truth Profile is tracked and versioned for full audit trail.
Version-controlled
Client-editable
Update your brand facts directly in the dashboard with consultant approval workflow.
Client-editable
Drives hallucination detection
Your Brand Truth Profile is the reference against which all AI responses are validated.
Drives hallucination detection
How it works
During onboarding, we capture your verified brand facts in a structured profile. This becomes the ground truth for all hallucination detection, consistency scoring, and accuracy analysis.