Brand Truth Profile — Your Maison's Single Source of Truth
Every analysis in AUGMA is anchored to your Brand Truth Profile — a verified, structured record of your Maison's facts: founding year, founders, ownership, core materials, pricing tier, sustainability commitments, and anti-attributes (things AI must never say about you). You maintain it; we enforce it.
What you get with Brand Truth Profile
V7Apr 18Cannage details addedLive
V6Mar 24FW26 flagships
V5Feb 12Creative Director update
V4Jan 04Heritage timeline
BENEFIT 01
Version-controlled
Every change to your Brand Truth Profile is tracked and versioned for full audit trail.
Founder
Christian Dior
Founded
1946
editingSave changes
BENEFIT 02
Client-editable
Update your brand facts directly in the dashboard with consultant approval workflow.
Brand Truth
Lady Dior · launched 1995 · designed by Gianfranco Ferré
Flag
“…by Bernard Arnault”
Match
“…by Gianfranco Ferré”
BENEFIT 03
Drives hallucination detection
Your Brand Truth Profile is the reference against which all AI responses are validated.
How it works
During onboarding, we capture your verified brand facts in a structured profile. This becomes the ground truth for all hallucination detection, consistency scoring, and accuracy analysis.